Northwind Energy — creator vetting report

Across 12 creators and 5.5K analysed posts, 6 profiles clear every gate for the Northwind Energy brief. The recommended set combines 10.3M followers with an average engagement rate of 6.1% — materially above the category benchmark of 3.2%.

Maya Okonkwo leads on overall compatibility, driven by category authority and a clean brand-safety record. The strongest engagement authenticity sits with creators in the 400k–900k follower band rather than the largest accounts, which supports a mid-tier-weighted roster.

1 creator is excluded from the recommendation on brand safety: Dev Kapoor. Evidence is attached to each profile so the position can be defended with the client.