Step 4 of 6
Agree the scoring model
The assistant has read your brief and proposed criteria and weightings. Talk it through until you're happy, then lock it in.
Model conversation
Compass assistant
Based on your brief I've drafted a scoring model weighted towards brand compatibility and audience relevance, with brand safety treated as a gating criterion rather than a simple score. Anything scoring below 70 on brand safety will be excluded from the recommended shortlist regardless of overall score. I'll specifically watch for: active alcohol, gambling or vaping partnerships; undisclosed advertising; inorganic follower growth; and sustained political commentary. Shall I lock this in?
Scoring criteria
Total 100%Brand compatibility
25%How naturally the creator's existing content, tone and aesthetic sit alongside the brand.
Audience relevance
20%Overlap between the creator's actual audience and the campaign's target demographic and geography.
Content quality
15%Craft, consistency and production standard across the scanned period.
Engagement authenticity
15%Genuine engagement versus inorganic growth, pods or purchased audience.
Brand safety
15%Controversy, profanity, excluded categories (alcohol, gambling, vaping) and disclosure compliance.
Values alignment
10%Alignment with the client's stated public positions and sustainability commitments.
Things to watch out for
- Active alcohol, gambling or vaping partnerships
- Undisclosed advertising (ASA compliance)
- Inorganic follower growth or engagement pods
- Sustained political commentary
- Unsubstantiated health or sustainability claims
- Category conflicts inside an exclusivity window
Not ready? Go back to the objectives