Edelman Intelligence · Creator Vetting
Know exactly who you are putting your client's brand next to.
A creator scoring platform that reads everything a creator has published — across social, search and news — and turns it into a defensible recommendation you can put in front of a client.
- 10
- platforms & sources
- 4
- scan windows
- 6
- scoring criteria
- 1
- shareable client report
How it works
From a list of links to a defensible shortlist.
Discover every account
Paste a list of creator URLs. We resolve each identity across every platform they operate on — including the accounts they didn't tell you about — and you verify before anything is charged.
Define the scoring model
Answer a short set of questions about the brand, campaign and non-negotiables. The assistant proposes a weighted scoring model and exclusion rules, and you refine it in conversation until it's right.
Collect and score
Posts, captions, comments, transcripts, search results and news coverage are analysed for the period you choose. Every score is traceable back to the content that produced it.
Shortlist and share
A ranked table, criteria leaderboards and a reach-versus-relevance map. Adjust scores, add notes, then export or publish a client-ready link.
Data sources
Everything a creator has said, in public.
Social platforms
Instagram, TikTok, YouTube, X, LinkedIn, Twitch, Substack, Reddit — posts, captions, comments, video transcripts and engagement history.
Google Search
Indexed web results, forum threads, blog mentions and historic cached pages tied to each creator identity.
News & press
Global licensed news archive, trade press and regional titles, screened for controversy, litigation and reputational events.
Audience analytics
Follower growth curves, geography, age/gender split and inorganic-growth detection across every connected account.
Brand & partnership history
Declared and inferred sponsorships, category conflicts, exclusivity windows and disclosure compliance.
Client brand guardrails
Your uploaded brand safety policy, exclusion lists and category rules, applied as scoring criteria.
Pricing
Priced per profile, by depth of history.
You choose how far back to scan and whether the audit is a one-off or kept continuously up to date. Costs are estimated before anything runs, and the team approves the total before collection starts.
| Scan window | Per profile |
|---|---|
| All time | £300 |
| Last 12 months | £200 |
| Last 6 months | £100 |
| Last 3 months | £50 |
Continuous monitoring multipliers
Ready to vet your next roster?
Sign in with your Edelman account to open the dashboard and start a new vetting.
Demo environment — all creators, scores and reports shown are fictional. Skip to dashboard