- Total followers
- 2.8M
- Engagement rate
- 5.5%
- Posts in period
- 604
- Likes
- 28.7M
- Comments
- 742K
- Views
- 124M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Carlos delivers strong reach and consistent fitness content, but unsubstantiated supplement claims create regulatory exposure for a brand partnership. Moderate fit; would require content pre-approval.
Strengths
- · 1.6M TikTok following
- · High posting consistency
- · Strong Southern-Europe reach
Watch-outs
- · Unsubstantiated health claims (medium)
- · Values alignment below threshold
Flagged content (1)
- medium risk2025-06-02
Supplement claims regarding fat loss without substantiation
Unsubstantiated health claims — regulatory exposure.
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Criteria scoring
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Brand compatibility · 25%
70Audience relevance · 20%
74Content quality · 15%
84Engagement authenticity · 15%
80Brand safety · 15%
76Values alignment · 10%
68
Team notes
Collection coverage
- Posts analysed
- 604
- Comments analysed
- 26.4K
- News & search results
- 19
- Accounts resolved
- 3
