Carlos Mendes

@carlosmendes · Fitness · Lisbon, PT

Overall score

75

out of 100

Total followers
2.8M
Engagement rate
5.5%
Posts in period
604
Likes
28.7M
Comments
742K
Views
124M

AI summary against the brief

Northwind Energy · Northwind Energy 'Cleaner Futures'

Carlos delivers strong reach and consistent fitness content, but unsubstantiated supplement claims create regulatory exposure for a brand partnership. Moderate fit; would require content pre-approval.

Strengths

  • · 1.6M TikTok following
  • · High posting consistency
  • · Strong Southern-Europe reach

Watch-outs

  • · Unsubstantiated health claims (medium)
  • · Values alignment below threshold

Flagged content (1)

  • medium risk2025-06-02

    Supplement claims regarding fat loss without substantiation

    Unsubstantiated health claims — regulatory exposure.

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Criteria scoring

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  • Brand compatibility · 25%

    70
  • Audience relevance · 20%

    74
  • Content quality · 15%

    84
  • Engagement authenticity · 15%

    80
  • Brand safety · 15%

    76
  • Values alignment · 10%

    68

Team notes

Collection coverage

Posts analysed
604
Comments analysed
26.4K
News & search results
19
Accounts resolved
3