- Total followers
- 4.7M
- Engagement rate
- 4.6%
- Posts in period
- 812
- Likes
- 32.1M
- Comments
- 2.1M
- Views
- 340M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Dev has extraordinary reach and genuine community loyalty, but the brand-safety profile is the weakest in the set: a gambling sponsorship, a widely-clipped profanity incident and a public creator dispute all fall inside the scan window. Not recommended for this brief.
Strengths
- · 340M views — largest audience in set
- · Extremely loyal community
- · Multi-platform dominance
Watch-outs
- · Gambling sponsorship (high)
- · Profanity / slur-adjacent clip (high)
- · Public dispute (medium)
Flagged content (3)
- high risk2025-03-02
Live stream clip containing sustained profanity and a slur-adjacent joke
Brand-safety violation clipped and re-shared 40k+ times.
- high risk2024-12-11
Sponsored stream for an online casino operator
Gambling category — excluded by the brand-safety criteria.
- medium risk2025-04-19
Public dispute with another creator
Reputational volatility.
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Criteria scoring
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Brand compatibility · 25%
61Audience relevance · 20%
71Content quality · 15%
82Engagement authenticity · 15%
86Brand safety · 15%
54Values alignment · 10%
58
Team notes
Collection coverage
- Posts analysed
- 812
- Comments analysed
- 68.2K
- News & search results
- 96
- Accounts resolved
- 5