- Total followers
- 2.2M
- Engagement rate
- 4.1%
- Posts in period
- 286
- Likes
- 9.2M
- Comments
- 512K
- Views
- 142M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Theo delivers the highest raw reach in the set with a professional, male-skewing audience. Content quality is excellent and his explainer format suits product storytelling. The main watch-out is a competitor sponsorship 7 months ago; a category exclusivity clause would be needed.
Strengths
- · 142M views in period
- · Strong LinkedIn cross-post performance
- · Highly articulate on-camera delivery
Watch-outs
- · Recent competitor partnership
- · Audience skews 71% male vs 50/50 brief
Flagged content (1)
- medium risk2025-02-18
Sponsored segment for a competing enterprise software brand
Category conflict within the last 6 months — exclusivity window needs checking.
Add missing content
Add a post, article or clip the collection missed, then re-run scoring for this creator.
Criteria scoring
Adjust any score if you disagree with the model.
Brand compatibility · 25%
86Audience relevance · 20%
88Content quality · 15%
92Engagement authenticity · 15%
84Brand safety · 15%
90Values alignment · 10%
79
Team notes
Collection coverage
- Posts analysed
- 286
- Comments analysed
- 22.1K
- News & search results
- 51
- Accounts resolved
- 4