- Total followers
- 1.7M
- Engagement rate
- 7.2%
- Posts in period
- 528
- Likes
- 24.1M
- Comments
- 891K
- Views
- 78.4M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Priya has the best engagement authenticity in the set — 7.2% engagement with a highly conversational comment section. However, an active spirits partnership is a direct conflict with the alcohol exclusion criterion and would need to lapse before contracting.
Strengths
- · 7.2% engagement rate, top of set
- · Excellent multicultural audience reach
- · Very high save/share ratio
Watch-outs
- · Active alcohol brand partnership (high)
- · Occasional profanity
Flagged content (2)
- high risk2025-05-09
Paid partnership with a spirits brand — cocktail series (6 posts)
Active alcohol brand partnership. Direct conflict with the stated brand-safety criterion.
- low risk2024-08-22
Strong language in a recipe-fail video
Occasional profanity, uncensored.
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Criteria scoring
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Brand compatibility · 25%
88Audience relevance · 20%
93Content quality · 15%
89Engagement authenticity · 15%
95Brand safety · 15%
71Values alignment · 10%
82
Team notes
Collection coverage
- Posts analysed
- 528
- Comments analysed
- 31.5K
- News & search results
- 12
- Accounts resolved
- 3