Edelman
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Lena Fischer

@lenafischer · Design & interiors · Berlin, DE

512K340K18K

Overall score

87

out of 100

Total followers
870K
Engagement rate
5.2%
Posts in period
366
Likes
11.4M
Comments
302K
Views
38.9M

AI summary against the brief

Northwind Energy · Northwind Energy 'Cleaner Futures'

Lena's aesthetic sensibility is the closest match to the client's visual identity, and her audience over-indexes on high-income homeowners. Clean record with no flags. German-language content limits UK relevance without adaptation.

Strengths

  • · Aesthetic alignment with brand guidelines
  • · High-income audience
  • · No risk flags

Watch-outs

  • · Primarily German-language content
  • · Mid-tier reach

Flagged content (0)

No flagged content found across 366 posts, 10.1K comments and 15 articles.

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Criteria scoring

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  • Brand compatibility · 25%

    85

  • Audience relevance · 20%

    78

  • Content quality · 15%

    93

  • Engagement authenticity · 15%

    90

  • Brand safety · 15%

    92

  • Values alignment · 10%

    88

Team notes

Collection coverage

Posts analysed
366
Comments analysed
10.1K
News & search results
15
Accounts resolved
3