Overall score
92
out of 100
- Total followers
- 1.8M
- Engagement rate
- 6.4%
- Posts in period
- 248
- Likes
- 14.8M
- Comments
- 486K
- Views
- 88.6M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Iris combines academic credibility with genuinely popular formats. Highest combined safety and values scores with no flags anywhere in the scan. A strong second-tier pick behind Maya and an excellent fit if the campaign leans on evidence or education.
Strengths
- · 96 brand safety — best in set
- · Fact-checked, citation-led content
- · Strong 18-34 UK reach
Watch-outs
- · Limited commercial partnership history
- · Slower content turnaround
Flagged content (0)
No flagged content found across 248 posts, 15.6K comments and 28 articles.
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Criteria scoring
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Brand compatibility · 25%
90Audience relevance · 20%
85Content quality · 15%
95Engagement authenticity · 15%
93Brand safety · 15%
96Values alignment · 10%
94
Team notes
Collection coverage
- Posts analysed
- 248
- Comments analysed
- 15.6K
- News & search results
- 28
- Accounts resolved
- 4