Overall score
90
out of 100
- Total followers
- 1.2M
- Engagement rate
- 8.1%
- Posts in period
- 512
- Likes
- 16.2M
- Comments
- 980K
- Views
- 44.7M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Grace has the single highest engagement rate and comment-authenticity score in the study. Her community trust is exceptional and conversion signals in comments are strong. Reach is smaller, so she works best as a credibility anchor rather than a headline name.
Strengths
- · 8.1% engagement — highest in set
- · 96 authenticity score
- · Extremely high comment reply rate
Watch-outs
- · Smaller absolute reach
- · Narrow content category
Flagged content (0)
No flagged content found across 512 posts, 29.8K comments and 9 articles.
Add missing content
Add a post, article or clip the collection missed, then re-run scoring for this creator.
Criteria scoring
Adjust any score if you disagree with the model.
Brand compatibility · 25%
89Audience relevance · 20%
87Content quality · 15%
85Engagement authenticity · 15%
96Brand safety · 15%
91Values alignment · 10%
92
Team notes
Collection coverage
- Posts analysed
- 512
- Comments analysed
- 29.8K
- News & search results
- 9
- Accounts resolved
- 4