- Total followers
- 3.8M
- Engagement rate
- 6.1%
- Posts in period
- 690
- Likes
- 41.2M
- Comments
- 1.2M
- Views
- 210M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Amara has the largest reach in the set by some distance and excellent content craft. Engagement authenticity is the concern: a sharp January growth spike with flat engagement suggests a portion of the audience may be inorganic. Recommend a third-party audience audit before contracting.
Strengths
- · 3.8M combined following
- · Top-tier production and styling
- · Very high female 18-34 concentration
Watch-outs
- · Anomalous follower spike (medium)
- · High volume of sponsored content — 41% of posts
Flagged content (1)
- medium risk2025-01-14
Follower growth of +312k in 9 days with flat engagement
Anomalous growth pattern — possible acquired audience. Requires manual verification.
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Criteria scoring
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Brand compatibility · 25%
79Audience relevance · 20%
90Content quality · 15%
91Engagement authenticity · 15%
74Brand safety · 15%
84Values alignment · 10%
77
Team notes
Collection coverage
- Posts analysed
- 690
- Comments analysed
- 44.8K
- News & search results
- 63
- Accounts resolved
- 4