Overall score
93
out of 100
- Total followers
- 2.5M
- Engagement rate
- 5.8%
- Posts in period
- 412
- Likes
- 18.4M
- Comments
- 642K
- Views
- 96.3M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Maya is the strongest overall fit in the shortlist. Her sustainability-first content is consistently high production quality and her audience skews 25-40 UK/EU, matching the client's core target. Comment sentiment is 91% positive with genuine conversation depth rather than emoji-only replies. No paid-alcohol partnerships in the scanned period and a clear public record of values-led brand choices.
Strengths
- · Category authority with 6 years of consistent posting
- · Audience geography 68% UK/EU
- · Zero suspicious follower spikes detected
Watch-outs
- · Premium rate card — high demand
- · One incidental alcohol mention (low severity)
Flagged content (1)
- low risk2024-11-03
"Airline lounges are the last civilised place on earth 🍸"
Incidental alcohol reference in a lifestyle post. Low risk, non-promotional.
Add missing content
Add a post, article or clip the collection missed, then re-run scoring for this creator.
Criteria scoring
Adjust any score if you disagree with the model.
Brand compatibility · 25%
94Audience relevance · 20%
91Content quality · 15%
96Engagement authenticity · 15%
89Brand safety · 15%
93Values alignment · 10%
97
Team notes
Collection coverage
- Posts analysed
- 412
- Comments analysed
- 18.4K
- News & search results
- 34
- Accounts resolved
- 5