- Total followers
- 2.4M
- Engagement rate
- 3.9%
- Posts in period
- 458
- Likes
- 19.6M
- Comments
- 388K
- Views
- 66.2M
AI summary against the brief
Northwind Energy · Northwind Energy 'Cleaner Futures'
Nour offers aspirational reach and beautiful imagery, but three posts in the scan window appear to be undisclosed partnerships, which is an ASA compliance concern. Audience is largely outside the UK target market.
Strengths
- · Aspirational visual quality
- · 1.3M Instagram following
- · Strong GCC reach
Watch-outs
- · Disclosure compliance gap (medium)
- · Only 11% UK audience
Flagged content (1)
- medium risk2024-09-27
Undisclosed hotel partnership identified in three posts
Disclosure compliance gap — ASA risk.
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Criteria scoring
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Brand compatibility · 25%
76Audience relevance · 20%
69Content quality · 15%
90Engagement authenticity · 15%
72Brand safety · 15%
87Values alignment · 10%
74
Team notes
Collection coverage
- Posts analysed
- 458
- Comments analysed
- 17.3K
- News & search results
- 22
- Accounts resolved
- 4