Step 3 of 6
What are these creators for?
Your answers become the scoring model. Data collection has already started in the background, so take your time.
Q1
E.g. brand compatibility screening, a specific campaign, an always-on ambassador programme.
Q2
Positioning, tone, the story the creators would be helping to tell.
Q3
Age, geography, mindset, and any secondary audiences.
Q4
Categories, behaviours or associations that should disqualify or downgrade a creator.
We'll score all 12 profiles and highlight the strongest 6 for the client.
6